Elco Direct is one of the largest wool buyers in New Zealand. Established more than 50 years ago, the company has a team of buyers based in Cambridge (head office), Taumarunui, Raetihi, Taihape and Stratford.
Elco Direct is a fully owned subsidiary of Cavalier Corporation, which is listed on the New Zealand Stock Exchange. Companies owned or majority owned by the corporation include carpet yarn maker Cavalier Spinners Ltd, wool scourers Cavalier Woolscourers Ltd, wool and carpet makers Cavalier Bremworth and Norman Ellison.
And if you're wondering about the name Elco? It comes from E. Lichtenstein and Co which was a merchant wool scourer in the 1990s. When Cavalier Corporation bought the private wool buying firms of Des Davis Ltd and Mannell & Follick Ltd in 1995 to provide the merchant wool scouring business with wool, the name Elco Direct was coined to give these two wool buying firms some connection to that wool business